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Management of Fashion and Luxury Companies

Università Bocconi via Coursera

This course may be unavailable.


Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.

Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace.

Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.

Taught by

Stefania Saviolo, Erica Corbellini and Carlo Carnevale Maffè


4.8 rating, based on 5 Class Central reviews

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  • Very good explanation of Fashion and Luxury Companies. I think it is very helpful to the owner of the Fashion group's company and different learners also.
  • A very wonderful and broader course if may say and very interesting i may add i love studying about fashion I would sincerely encourage everyone to pay raped attention to it as it will open you up to a whole lot in the line of sturdy like I side I love fashion my kids love it and so dose my husband I don't have much to say but I known you are going to love the course that you .í
  • Marjan Jalili
    I am very interested in fashion but I have no education in this field and I was very happy to get acquainted with this site that I can progress in this field.
  • Anonymous

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