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University of Illinois at Urbana-Champaign

Managerial Economics and Business Analysis Capstone

University of Illinois at Urbana-Champaign via Coursera

Overview

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The capstone project involves an in-depth analysis of an actual business situation in which you will examine the global economic environment of a business. The final project will be a business plan that uses statistical tools and economic theory to create a comprehensive analysis of the microeconomic and macroeconomic environment in which the focal company operates.

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Syllabus

  • Managerial Economics and Business Analysis Capstone Introduction
    • You will get an introduction to the Capstone project and your instructor.
  • Milestone 1: Selecting Company/Product and Identifying Geographic Expansion Opportunities
    • Your objective in this milestone is to identify a company and product that you would like to work with for this project.
  • Milestone 2: Macroeconomic Analysis
    • Your objective in this milestone is to conduct a brief macroeconomic analysis of the target country.
  • Milestone 3: Microeconomic Analysis
    • Your objective in this milestone is to categorize the market for your product in the selected country.
  • Milestone 4: Final Report
    • You have an opportunity in this milestone to get peer feedback on your analysis prior to final submission.

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