Marketing Management I
University of Illinois at Urbana-Champaign via Coursera
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Overview
Class Central Tips
Upon successful completion of this course, you will be able to:
• Define marketing and describe how marketing creates value
• Describe the elements of the marketing mix
• Explain how these elements interact to create value for consumers
• Use different analytical frameworks to examine how managers solve business problems
• Evaluate brand extensions
• Develop a marketing Plan proposal
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Taught by
Hayden Noel
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Reviews
5.0 rating, based on 1 reviews
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Avilash Kumar Avilash is taking this course right now, spending 16 hours a week on it and found the course difficulty to be very easy.
This is a very good opportunity it is a good for everyone. I am also learnt about presentation skills and how to communicate to other