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Howard Schultz Leading A Values Based Business

via MasterClass


Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


  • Jump In
    • Howard Schultz didn’t have an MBA or an Ivy League degree, but he had a dream of building an enduring company. He tells you how to face self-doubt when starting your journey as an entrepreneur.
  • Values and Profits Are Not Enemies
    • Howard shares the origin story of Starbucks, and how he built a company where values and profit are not in conflict.
  • Be Curious
    • Learn why intellectual curiosity, learning on the job, and finding a mentor are important for every entrepreneur.
  • Don't Pioneer. Disrupt.
    • Howard shares his thoughts on a question he gets from entrepreneurs: Should I disrupt an existing category or start a new one?
  • Focus and Get in the Mud
    • Learn why leaders of every organization must establish priorities and understand the intricacies of their business.
  • Find the Right Investors
    • Howard shares his advice on how to find the right investors for your business and what to communicate to a potential investor.
  • Coffee Break
    • Take a coffee break with Howard as he teaches you how he makes his favorite French press coffee.
  • Overinvest in Culture
    • Howard defines what culture means to him and ways to maintain a healthy balance.
  • Hire a Values-Based Team
    • Your primary job as CEO will be to hire a team that shares your values. Howard shares his approach to accomplishing this.
  • Don't Manage. Lead.
    • People don’t want to be managed. Howard gives advice on how to effectively lead your team.
  • Cannibalize Yourself
    • Howard shares ways to stay ahead of the competition by cannibalizing your core business.
  • Real Leadership: What Do You Do in Crisis?
    • Hear how Howard led Starbucks through a crisis in 2008, and why it’s important to earn success everyday.
  • Onward
    • Howard gives you parting advice on knowing when is the right time to make the leap and start your business.

Taught by

Howard Schultz


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