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Trailhead

Measure Your Marketing Impact

Salesforce via Trailhead

Overview

Discover how to track end-to-end marketing effectiveness and take action on insights.
  • Learn how to use data to improve marketing performance.
  • Discover key insights on how marketers collect, analyze, and use data to drive growth.
  • Discover how to create data-driven shopping experiences with marketing intelligence.
  • Get better insights from your data and build deeper relationships with your customers.
  • Get data insights and grow your business with marketing intelligence.
  • Connect all your marketing data in one centralized platform.
  • Generate, view, and share detailed campaign-level data using Datorama Reports.
  • Combine marketing data from across Salesforce in Datorama.

Syllabus

  • Marketing Analytics: Quick Look
    • Use Data to Improve Marketing Performance
  • Marketing Intelligence Report (2021)
    • Discover Key Insights
    • Learn How Marketers Manage Data
    • Identify Marketers’ Top Challenges and Priorities
  • Marketing Intelligence for Retail Marketers
    • Get Started with Marketing Intelligence for Retail
    • Solve Retail Challenges with Marketing Intelligence
  • Google Analytics 360 Integration for Marketing Cloud
    • Get Started with the Analytics 360 Integration for Marketing Cloud
    • Set Up and Administer Your Analytics 360 Integration for Marketing Cloud
    • Get to Know the Journey Analytics Dashboard in Marketing Cloud
    • Set Up and Administer Analytics 360 Audience Activation for Marketing Cloud
    • Explore the Analytics 360 Audience Activation Capabilities for Marketing Cloud
  • Marketing Intelligence and Analytics
    • Transform Your Analytics with Marketing Intelligence
    • Use Marketing Intelligence to Grow Your Business
  • Datorama for Marketing
    • Understand the Data Challenge
    • Get to Know the Datorama Platform
    • Unlock the Marketing Ecosystem with Marketplace
    • Use Datorama to Guide Your Marketing Strategy
  • Datorama Reports for Marketing Cloud
    • Get to Know Datorama Reports for Marketing Cloud
    • Get Started with Dashboards
    • Explore Your Data with Pivot Tables
    • Create Scheduled Reports
  • Unified Marketing Reporting
    • Access Reports in Analytics Builder and Google Analytics 360
    • Gain Insight with Social Studio Reports
    • Review Reporting in Pardot B2B Marketing Analytics
    • Integrate Your Reporting in Datorama

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