Explores the possibilities and limitations of social media, emerging social media careers, and tools and techniques to create effective social media communication. Provides hands-on experience with several forms of social media technology while learning how to effectively communicate and disseminate information to the masses and niche media groups. Provides an understanding of how to use social media professionally and have a framework for evaluating new tools and platforms for a career in the multiple fields of digital media and public relations. Transfer credit: CSU