Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

École Polytechnique

Decode the entrepreneur's DNA

École Polytechnique via OpenClassrooms


You want to start a business, but you’re not sure where to begin? Or perhaps you have a business idea to begin with, but you’re not sure how to take it to the next level? Or you’re not sure you have the qualities for becoming an entrepreneur?

Let’s brainstorm together to get you moving!

If you want to be an innovative entrepreneur, it doesn’t matter if you don’t have a business idea yet: the first thing you’ll need is a high level of motivation and a few personal skills. I would like to walk you through this process of becoming an entrepreneur by giving you some advice and methods, a few hints, and also inspiring stories of other entrepreneurs. By the end of the course, you will know how to recognize business opportunities and analyze their potential.

Once you are done, I will show you in two other courses how to build your venture project and then launch it.

You will have to work on yourself and learn how to find your way in the jungle of innovation !


Part #1 - Find your entrepreneurial skills
1. Entrepreneurship is all about people
2. The entrepreneur at a glance
3. Rules for driving in the dark
4. Don't get lost in the dark
5. Define your entrepreneurial profile
6. When to exit?
7. Summing up
8. Time to practice
Quiz: Quiz 1

Part #2 - Recognize opportunities
1. Challenge assumptions
2. How to look for ideas ?
3. Where to look for ideas?
4. Where else to look for ideas?
5. Learn from designers about how to observe the world
6. Summing up
Quiz: Quiz 2
Activity: Generate ideas

Part #3 - Analyze your ideas
1. Not every idea is a good idea
2. An online jewelry: Adamence
3. Is there an opportunity for starting a business?
4. Is it an opportunity accessible to a start-up?
5. The process
6. Let's assess Adamence's opportunity
7. Summing up
8. Conclusion
Activity: Assess your own idea

Taught by

Bruno Martinaud


Start your review of Decode the entrepreneur's DNA

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.