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The Open University

Children and young people: food and food marketing

The Open University via OpenLearn

Overview

This free course, Children and young people: food and food marketing, examines food as a health issue and addresses children and young people’s agency and their rights. It addresses obesity, food marketing and also food as a way of expressing children’s and young people’s identities (family, class, cultural, generational). Discussing key issues that in research and thinking about food, including how policies tackling obesity are framed, it draws across work from Childhood and Youth Studies and Psychology to challenge the rhetoric of 'healthy choices' and consider why it's essential to go beyond the individual to understand systems and environments that currently fail children and their health.The following video explores the concepts covered in this course.

Syllabus

  • Introduction
  • Learning outcomes
  • 1 The ‘advertised diet’
  • 1 The ‘advertised diet’
  • 2 A child’s phone as a junk food marketer
  • 2 A child’s phone as a junk food marketer
  • 3 Top five things junk food marketers know about children
  • 3 Top five things junk food marketers know about children
  • 4 Ads of our time: are teens susceptible to food ads in digital media?
  • 4 Ads of our time: are teens susceptible to food ads in digital media?
  • 5 Looking for solutions: is making food and drinks ‘sugar free’ an answer?
  • 5 Looking for solutions: is making food and drinks ‘sugar free’ an answer?
  • 6 How children’s food ‘choices’ are affected by wider environmental factors
  • 6 How children’s food ‘choices’ are affected by wider environmental factors
  • 7 Food in children and young people’s lives
  • 7 Food in children and young people’s lives
  • 8 Test your knowledge
  • 8 Test your knowledge
  • Conclusion
  • References
  • Acknowledgements

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