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The Open University

Business models in strategic management

The Open University via OpenLearn

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Overview

In this free course, Business models in strategic management, you will be introduced to the theory and practice of business models as they have developed in strategy literature. In particular, you will explore the emergence of the business model idea, types of business models and how business models can be designed. Inherent in this course is the idea that, despite being more frequently used in business, business models are not limited to the business context. Neither are they meant for strategic planning in organisations only. Rather they may have wider applications in our lives. For instance, you will see how they can be applied to build strategies of your professional development and career growth. 

Syllabus

  • Introduction
  • Learning outcomes
  • 1 The emergence of the business model idea
  • 1 The emergence of the business model idea
  • 1.1 Business models as attributes of real firms
  • 1.2 Business models as cognitive/linguistic schema
  • 1.3 Business models as conceptual representations of how an organisation functions
  • 1.4 Test your knowledge
  • 2 Types of business models
  • 2 Types of business models
  • 2.1 The product business model
  • 2.2 The solution business model
  • 2.3 The matchmaking business model
  • 2.4 The multisided business model
  • 2.5 Test your knowledge
  • 3 E-commerce business models
  • 3 E-commerce business models
  • 3.1 E-tailer
  • 3.2 Community provider
  • 3.3 Content provider
  • 3.4 Portals
  • 3.5 Transaction broker
  • 3.6 Market creator
  • 3.7 Service provider
  • 3.8 Test your knowledge
  • 4 Designing business models
  • 4 Designing business models
  • 4.1 Business model canvas
  • 4.1.1 Offer (value proposition) area
  • 4.1.2 Customers area
  • 4.1.3 Infrastructure area
  • 4.1.4 Financial viability area
  • 4.2 Putting knowledge into practice
  • 5 Using business models in your life
  • 5 Using business models in your life
  • 5.1 Business models for professional development
  • 5.1.1 How do you help? Value proposition
  • 5.1.2 What do you do? Core activities
  • 5.1.3 Who are you and what do you have? Resources
  • 5.1.4 Who helps you? Partners
  • 5.1.5 Who do you help? Customers
  • 5.1.6 How do you interact? Customer relations
  • 5.1.7 What do they think of you? Channels
  • 5.1.8 What do you have? Sources of income
  • 5.1.9 What do you give? Cost structure
  • 5.2 Putting knowledge into practice
  • Conclusion
  • References
  • Acknowledgements

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Reviews

5.0 rating, based on 1 Class Central review

4.4 rating at OpenLearn based on 27 ratings

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  • Mohammad Reza Abdollahi
    Perfect! I visited this class and it contains plenty of major issues, however I think if it involves major factors in future studies, it will be better too
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