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The Open University

The business of football

The Open University via OpenLearn

Overview

This free course, The business of football, was produced by The Open University working in partnership with The English Football League Trust. If you are fascinated by men's and women's football ...

Syllabus

  • Week1Week 1: Football: a business like no other
  • Introduction to Week 1
  • Learning outcomes
  • 1 A business like no other
  • 1.1 The economics of football
  • 1.2 Alternative football business approaches
  • 2 Analysing the external environment
  • 2.1 Using STEEP to analyse a football business
  • 3 What makes up the business of football?
  • 3.1 Stakeholders in the business of football
  • 3.2 Stakeholders, power and interest
  • 3.3 Mapping stakeholders’ power and interest
  • 3.4 Stakeholders’ passion and business
  • 4 Women’s professional football: the business challenges of growing the game
  • 4.1 The business of women’s professional football: a club’s perspective
  • 4.2 Equal pay as a business issue
  • 5 Final thoughts
  • References
  • Acknowledgements
  • Week2Week 2: The secrets of motivation and teams
  • Introduction to Week 2
  • Learning outcomes
  • 1 What motivates people to work?
  • 1.1 Listening to football club employees and players
  • 2 Theories about motivation
  • 2.1 Job satisfaction and dissatisfaction
  • 2.2 From theory into practice
  • 3 Does money motivate?
  • 3.1 Further thoughts on money and motivation
  • 4 From individuals to teams
  • 4.1 Team development
  • 5 What helps teams succeed?
  • 5.1 Players and managers making sense of teams
  • 5.2 Team effectiveness framework
  • 6 What factors work in your environment?
  • 7 Final thoughts
  • References
  • Acknowledgements
  • Week3Week 3: Globalisation and power relationships
  • Introduction to Week 3
  • Learning outcomes
  • 1 What is the global football business?
  • 1.1 Football globalisation and history
  • 1.2 Making sense of globalisation in business
  • A business perspective of globalisation
  • 1.3 Globalisation: a force for good in football?
  • 2 Understanding power
  • 2.1 The dimensions of power
  • 2.2 A biennial world cup?
  • 2.3 Sportswashing: cleansing a reputation through sport
  • 3 Final thoughts
  • References
  • Acknowledgements

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