This course on Services Marketing focuses on teaching students how to market intangible services effectively. By the end of the course, students will be able to develop strategies for marketing services, understand the unique challenges of selling services, and create a service marketing plan. The course covers topics such as service characteristics, customer experience management, service quality, and service pricing. The teaching method includes video lectures, readings, case studies, and assignments. This course is designed for marketing professionals, business owners, entrepreneurs, and anyone interested in learning about marketing services.
Overview
Taught by
Betina Crooks
Reviews
3.8 rating, based on 5 Class Central reviews
Showing Class Central Sort
-
-
This was a somewhat easy course. I found that promoting a product and creating positive advertising to be very fulfilling. I now know how to sell a product enticingly.
-
Interesting and informative - worth my time - plan to have pencil and paper handy for notes - I will dig deeper into the subject and this is a good start.
-
-