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Copywriting: Improve User Experience One Word at a Time

via openSAP


In this course, you’ll learn why copy is so important for your users’ experience and how copywriting fits into the design-led development process. Domain experts provide insights and best practices, and by participating in the exercises, you’ll get practical experience in writing copy.


Week 1: Introduction to Copywriting
You’ll get an introduction to copywriting and hear from branding expert Bill Beard on why copywriting is critical for today’s development teams. SAP content experts provide insight into their experiences in working with copy. You’ll do a hands-on exercise, then publish it in the Discussion Forum.

Week 2: Copywriting Basics
Bill describes how to prepare for and test your UI copy. You’ll also hear from SAP experts about using conversational language in your UI and the importance of using consistent and clear terminology. You’ll do a hands-on exercise, then upload it to take part in the peer assessment.

Week 3: Copywriting Best Practices and Case Studies
In week 3, Bill covers the best practices for writing copy. You’ll also hear from SAP experts on how they’ve implemented the copywriting process within their own design-led development cycles. If you are participating in the peer assessment, you’ll review and grade a few submissions from your peers.

Week 4: Complete the Peer Assessment
You’ll receive your peer-reviewed submission and can see the points you were awarded and the written feedback from your peers. You have the option to rate your peers’ feedback.

Taught by

Andrea Anderson, Heather Halter and Bill Beard


5.0 rating, based on 1 Class Central review

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  • Tetiana Vorobiova

    Tetiana Vorobiova completed this course and found the course difficulty to be very easy.

    It took me a couple of hours to complete the whole course. Only videos and tests were available, since participatory segments were active for a short period of time in 2018. So no achievment certificate, but free confirmation of participation certificate is available.
    All of the informational content is still there. The still active part of the course includes three sections on copywriting in app development, each containing 4-5 videos 5-10 minutes long. All videos are easy to comprehend and have some useful tips for beginners.

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