Designing Business Models for the Digital Economy

The digital economy, encompassing topics like Industry Cloud, Internet of Things, Business Networks, Platform-as-a-Service offerings, etc. has led to the rise of new business models. In turn, former, well-established business models are often no longer suitable, because the way products are created, the approach to customers, the revenue model / cost structure, and much more has changed. Using the Business Model Innovation (BMI) approach, you can design business models and improve them iteratively towards the most appropriate business model. In this course, you will learn about the motivation behind and relevance of BMI. You will experience a full iteration cycle, starting with the design of an initial business model baseline. Over six weeks, you will learn how to analyze specific elements of your business model, challenge the entire business model, test the key assumptions underlying your business model with customers, and finally pick the most appropriate business model from a number of alternatives – for example, to create a business case and justify an investment decision. The course is accompanied by an end-to-end, applied example from SAP – the SAP Sports One solution – which used the BMI approach as an essential part in commercialization. External guest speakers will stress the importance of BMI in the digital economy. In addition, key players from various key areas in SAP, like Finance & Administration, Portfolio and Pricing, and Global Innovation Center Network, will explain how they apply and elaborate BMI at SAP. A collaborative group exercise with other course participants will help you to practice and apply what you’ve learned each week and come up with your own end-to-end BMI case. Welcome to the course and we have fun!