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University of Virginia

Introduction to Personal Branding

University of Virginia via Coursera


Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.

Learners will:

o Understand both what personal branding means and what it means to inhabit their brand
o Establish themselves on at least three social media platforms
o Create a mission statement for their personal brand
o Build a board of directors for their brand
o Become familiar with the basics of digital security and reputation management
o Create a system for on-going brand maintenance

Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.


  • Introduction
    • Hello and welcome!
  • An Overview of Personal Branding
    • The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: [email protected]; @KR_Barker (Twitter).
  • Building your Brand's Infrastructure
    • Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.
  • Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
    • Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: [email protected]; [email protected]
  • Creating your Brand's Maintenance Plan
    • This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
  • Your Online Identity: How reputation and digital privacy affect your Brand.

Taught by

Kimberley Barker, MLIS


3.9 rating, based on 15 Class Central reviews

4.4 rating at Coursera based on 8564 ratings

Start your review of Introduction to Personal Branding

  • I deeply appreciate the practicality of the course and the friendly demeanor of the instructor. This course is particularly useful for people like me who are admittedly weak in social/soft skills who have yet to take the issues surrounding personal branding seriously. Nevertheless, take note that this course is not the definitive material for developing your personal branding - hence the "Introduction" - and should drive your interest to read more and take further courses on the subject.
  • This course does a number of things right and falls short on others. First of all, the instructor presents a convincing argument in favor of personal branding. Before taking this course, you might think of personal branding as arrogant or 'icky' bu…
  • Colleen
    For the past year and a half, I've worked as the Chief Editor for a personal branding startup. I took this course in order to determine whether the philosophy taught here differed or expounded upon the methodology we've developed and utilized when w…
  • Anonymous
    Great course, I'd totally recommend it. The teacher was amazing! She really knows a lot about branding and I felt I learned a lot from her (plus she's funny!). She also supplied us with many awesome links to articles and videos to even further our k…
  • Anonymous
    It is a great course to take if Personal Branding is a new concept for you. The instructor is fun and her enthusiasm is almost contageous! Nevertheless, it leaves you hanging at the end of the course , wondering what PRACTICAL steps you should take to brand yourself finally!
  • Anonymous
    Videos are old. From 2015 so pretty much the whole material is outdated and tacky. I completed it in a couple of days, she does have interesting information but I didnt find it helpful.
  • Anonymous
    Very basic, for beginners. Course structure not as well set out as other Coursera courses I have done e.g. No consolidated list of recommended readings.
  • Anonymous
    I had great enthusiasm before starting the course. The lecturer is friendly.
    But i have not learnt a little bit of new thing from this course. Sorry to say.
  • Anonymous
    i had high expectations when I enrolled to take this course and it has been a thrilling and fulfilling venture. happy I took this course and will recommend it for everyone who seeks to add value to their lives and products.
  • Anonymous
    This course is awesome.I gain and learn how to promote my skills to others. That's great.Course materials,Assignment and evaluation process are very qualitative.
  • Anonymous
    I did enjoy taking the clasa the Barbara was fun, I love the links and article (I found it helpful). Lessons are useful in this day and age.
  • Anonymous
    It's fun, the lessons are clear, and the tutor is funny enough to make the course not boring. I completed this in a day and it's worth it.
  • Anonymous
    One of the best short courses I have ever taken. Easy to follow, well structured and the lecturer was amazing.
  • Sarah Pierce

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