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Politecnico di Milano

Platform Thinking: exploiting data through platforms

Politecnico di Milano via Coursera

Overview

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Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.
(Digital) data are often considered the new oil. Companies often exploit them building platforms, involving different sets of users that generate data – for example, enjoying a digital service through a mobile app – and other organizations that see value in those data and wish to leverage them. This module of the “Platform Thinking” series aims to assess the role of data in digital platforms. We are talking about companies – like social networks – that exploit data to offer personalized advertising or personalized experiences – in services like Netflix or Spotify – but even companies that offer data to external partners for other purposes, like fitness apps that share data with pharmaceutical companies or other health companies. This is a widely intriguing but also a slippery topic, given the amount of data-related scandals we lived over the last few years. Therefore, this course aims to assess the strategies and tactics to exploit data through platforms, highlighting the opportunities and challenges of creating and managing data-driven opportunities. In doing so, we will consider the ethical and policy implications – and related opportunities – to have a transparent and trustable relationship with the end-users. Finally, we will position the data within the platform thinking process.

Syllabus

  • Week 1 - Introduction to the course
  • Week 2 - Strategies to exploit data
  • Week 3 - Generating platforms through data
  • Week 4 - Implications of data exploitation

Taught by

Daniel Trabucchi and Tommaso Buganza

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Reviews

5.0 rating, based on 1 Class Central review

5 rating at Coursera based on 10 ratings

Start your review of Platform Thinking: exploiting data through platforms

  • Anonymous
    Great course for people interested in the platform world and for people that would like to learn more!
    Professors explain in a very clear way and they make you passionate about the subject.
    It is the best way to have the tools to enter in the innovation world

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