This course will teach you how to use AMPscript for Salesforce Marketing Cloud to create highly sophisticated, personalized content across channels and how you can use the language to integrate Marketing Cloud with other platforms.
In this course, Creating Sophisticated Content Personalization Using AMPscript in Salesforce Marketing Cloud, you’ll learn to build dynamic content in Salesforce Marketing Cloud. First, you’ll explore the language syntax and fundamentals. Next, you’ll discover how to use functions to retrieve and format customer data. Finally, you’ll learn how to integrate with external platforms and leverage advanced language features. When you’re finished with this course, you’ll have the skills and knowledge of AMPscript needed to create sophisticated content personalization in Salesforce Marketing Cloud and integrate with external platforms. Topics:
- Course Overview
- Understanding AMPscript Language Fundamentals
- Using AMPscript Functions
- Using AMPscript to Integrate with External Platforms
- Dynamic Content Tracking and Exclusions