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Play by Play: Demystifying Salesforce Marketing Cloud

via Pluralsight

Overview

This course provides an in-depth review of Salesforce Marketing Cloud, including its essential features, tools, and capabilities, and sets you up for your first journey.

Play by Play is a series in which top technologists work through a problem in real-time, unrehearsed, and unscripted. In this course, Play by Play: Demystifying Salesforce Marketing Cloud, Shane Smyth, and Don Robins demystify the capabilities of Marketing Cloud in the marketing landscape and provide a baseline for terminology & features. They review the core concepts of ‘personalized marketing’, walk through the different builders and studios needed to establish a solid foundation, and discuss many of its concepts such as data extensions, types of data, personalization and more. By the end of this course, you’ll have a solid understanding of Marketing Cloud fundamentals and have a foundation for working with it.

Topics:
  • Course Overview
  • Introduction and Setting the Stage
  • Gathering the Requirements & Implementing 101
  • Architecting Marketing Cloud
  • Sending Your First Email
  • Automation Studio
  • Journey Builder
  • Summary and Recap

Taught by

Shane Smyth

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