In this course, Product Discovery, you’ll learn the essential skills for effective product research and discovery. First, you’ll explore the types of research you’ll likely need to execute and the questions best addressed by each research strategy. Next, you’ll discover how to use each in practice. Finally, you’ll learn how to synthesize your learnings into actionable insights.. When you’re finished with this course, you’ll have the skills and knowledge of product research needed to successfully lead your product team through researching a problem space or opportunity.
Overview
In this course, Product Discovery, you’ll learn the essential skills for effective product research and discovery. First, you’ll explore the types of research you’ll likely need to execute and the questions best addressed by each research strategy. Next, you’ll discover how to use each in practice. Finally, you’ll learn how to synthesize your learnings into actionable insights.. When you’re finished with this course, you’ll have the skills and knowledge of product research needed to successfully lead your product team through researching a problem space or opportunity.
Syllabus
- Course Overview 1min
- Product Discovery: Your Role as a PM 6mins
- Introduction to Research Styles 6mins
- Discovery Planning 2mins
- Discovery Strategies 32mins
- Synthesizing Research 11mins
- Taking Action on Your Research 14mins
Taught by
Keisha Johnson
