Business for WISEs introduces the key theories of innovation, models and approaches related to continuous competitive advantage through products, processes, utilizing technologies and through market practices. It offers key theories of marketing, models and practices of digital marketing and visibility.
Overview
Syllabus
- Week 0 - Introduction to the course
- Week 1 - Introduction
- Week 2 - Business Innovation
- Week 3 - Marketing
- Additional Resources
Taught by
Nataša Golik Klanac and Susan Shan Chen
