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University of Illinois at Urbana-Champaign

Shaping Your Professional Brand

University of Illinois at Urbana-Champaign via Coursera


You've thought about who you are and how you want your career to be. You have some soft skills to deal with situations that could cause problems. What about the team around you? How do you build functional and constructive professional relationships? How can you add value? What do employers look for when they are promoting?

Skill-building in this course will include asking questions, listening, developing likeability (you’d better be stellar if you’re difficult), identifying cognitive bias, apologizing, receiving apologies, and the basics of whistleblowing. After this course, you will be able to:

- assess your own listening and reactions and retune them in advance or on the spot for a more constructive outcome
- add value at work by keeping situations easy instead of difficult
- manage your own approach
- be prepared when things go wrong

The prerequisite for this course is Course One of the Specialization "Professional IQ: Preventing and Solving Problems at Work".


  • Course Orientation
    • Find out what Shaping Your Professional Brand can offer you.
  • Week 1: Being Valued at Work
    • You will work on building your professional brand by learning the importance of listening and crafting effective questions.
  • Week 2: Likability Matters
    • This week you will learn to be a more effective influencer at work through the tools we discuss.
  • Week 3: Cognitive Biases and Errors at Work
    • Find out about cognitive bias, and how to identify different types, and how to stop them from derailing you.
  • Week 4: When Things Go Wrong
    • Despite your best efforts, sometimes problems can’t be avoided. Learn an effective strategy for apologizing, and how to engage in disputes professionally.

Taught by

C. K. Gunsalus


4.8 rating at Coursera based on 31 ratings

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