This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
Introduction and Unit 1: Overview of Standardized Interviewing
-Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
Unit 2: Response Process
-Comprehension; Retrieval; Judgment; Response
Unit 3: Asking Factual Questions
-Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
Unit 4: Measuring Attitudes
-Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
Unit 5: Testing Questionnaires
-Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques
Unit 6: Putting It All Together
-The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires
Pilar Reyes completed this course, spending 2 hours a week on it and found the course difficulty to be medium.
The content is very helpful to those wanting to get familiar with the basics of questionnaire design. Besides, recommended readings are interesting and complement the lectures well. Yet, the lectures are boring. The instructors are nice but they use slides, no other kind of material. I rated the course with 4 stars because the content is worthy.