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Northwestern University

Sales Pitch and Closing

Northwestern University via Coursera

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Overview

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In Course 3 of the Art of Sales Specialization, you will learn how to give great presentations with dashing style and self-confidence. You will also learn how to ask the looming closing question. Finally, you will learn how to develop your brand and go above and beyond for your clients.

Syllabus

  • Week 1: Presenting with Panache
    • In Week 1 we will look at what makes a presentation magnetic. Many of us find ourselves giving presentations in various forms and speaking to groups. The frequency of presenting increases as we move through our career. We will look more broadly at what makes up a successful presentation, and the key elements that set it apart from an average presentation.
  • Week 2: Will You Marry Me?
    • Closing a deal is not as scary as many people make it out to be. How do you do close without feeling awkward or coming across as manipulative? We will challenge the notion that closing is a technique that salespeople have to learn.
  • Week 3: Falling in Love with Brand You
    • As salespeople, we must care as much about post-sale discipline and skill as we do the sale itself. This requires entirely new skills and disciplines. So once you’ve won the customer, how do you get them to fall in love?

Taught by

Craig Wortmann

Reviews

4.0 rating, based on 1 reviews

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  • Vivek S

    Vivek S is taking this course right now, spending 3 hours a week on it and found the course difficulty to be medium.


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