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Saylor Academy

COMM411: Public Relations

via Saylor Academy


This course covers the foundations of public relations, components and planning, key target audiences, media relations, writing for public relations, social projects, crisis communications, careers in public relations, and professional development. The course aims to teach skills such as strategic planning, media relations, crisis management, and writing for PR. The teaching method includes lectures, readings, case studies, and a final exam. The intended audience for this course includes students, professionals, or anyone interested in learning about public relations.


  • Course Introduction
  • Unit 1: Foundations of Public Relations
  • Unit 2: Public Relations Components and Planning
  • Unit 3: Key Target Audiences
  • Unit 4: Media Relations
  • Unit 5: Writing for Public Relations
  • Unit 6: Social Projects and Public Relations
  • Unit 7: Crisis Communications
  • Unit 8: Careers in Public Relations
  • Unit 9: Careers in Public Relations
  • Unit 10: Professional Development
  • Course Feedback Survey
  • Certificate Final Exam


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