This course on crisis communication aims to teach students how to prepare for and manage crises effectively. Students will learn how to develop a crisis communication plan, use social media during a crisis, and create strategic messages. The course is designed to help individuals enhance their crisis communication skills through a combination of theoretical knowledge and practical exercises. The intended audience for this course includes professionals working in public relations, communications, marketing, or any field where effective crisis communication is essential.
Overview
Syllabus
- Course Introduction
- Unit 1: Crisis Communication Introduction
- Unit 2: Preparing for a Crisis
- Unit 3: Using Social Media During a Crisis
- Unit 4: Designing a Crisis Communication Plan (CCP)
- Unit 5: Developing Strategic Messages
- Course Feedback Survey
- Certificate Final Exam
