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In the Scale Up Specialization Capstone, you'll develop insights into how and why start-ups scale up across their entire business - from products and processes, to sales and marketing, and all the way through to company culture. You'll go in depth to examine how a real start-up of your choice scaled up and create a case study of that company, showcasing your understanding of the issues a scaleup faces and how to overcome these issues and challenges - from the initial moment when the start-up sees that scaling up becomes a possibility, through transitions in product and processes, to the creation of a strong, effective, and resilient company culture that will last.
For the project, you'll profile a former start-up company and investigate how that company scaled, producing a polished and comprehensive piece of writing that demonstrates your understanding of the scaleup journey. In this piece, you'll explore how start-ups plan for the scaleup phase, how they scale up product and processes, how they adapt their sales and marketing strategies, how operations are affected, and how they build and maintain a productive, effective and diverse company culture through the scaleup phase.
This Capstone course is aimed at learners who have experience of working in a start-up and want to scale up their business, providing an opportunity for you to apply what you have learned in the three previous courses on scaling up a startup (Scale Up Your Startup, Scaling Product and Processes, and Building Culture in a Scaleup).
