Search Marketing

Overview

Build vital knowledge to help you create successful search marketing campaigns

Unlock the skills to use Search Engine Optimisation and Pay Per Click effectively.

Syllabus

Courses under this program:
Course 1: Search Marketing: Mapping the User Journey
-Discover how to use organic and paid search effectively to drive objectives throughout the user journey.

Course 2: Search Marketing: Search Engine Optimisation (SEO)
-Learn how to improve organic search rankings, increase website traffic and drive business objectives through SEO.

Course 3: Search Marketing: Paid Search Marketing – Pay Per Click (PPC)
-Learn how to use pay per click (PPC) to improve paid search traffic and drive business objectives.

Course 4: Search Marketing: Measuring Search Marketing
-Explore analytics to improve the ROI of your search engine optimisation and pay per click campaigns.