Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Competitive Analysis and Keyword Research Course

via Semrush Academy


This course will teach you how to carry out competitive analysis and perform keyword research, crucial steps in your SEO, with the help of Semrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the Semrush SEO toolkit.

Learn how to take the first, most important, steps in SEO -- competitive analysis and keyword research -- with Semrush tools. These steps are indispensable in building a winning SEO strategy.

If you want to learn how to carry out competitive analysis and keyword research, saving time and effort with Semrush suite, then this is the best course for you. You’ll be guided through all the necessary tools in a series of free video lessons.

  • Exclusive video lessons with passionate digital marketer Ashley Ward
  • Learn how to carry out competitive analysis and conduct keyword research with Semrush tools
  • The course is 100% free. Save your money for your future marketing activities


  • Competitive Analysis: Knowing your competition helps you succeed. Learn how to carry out a complete competitive analysis in this module. You will find out how to understand your competition, analyzing strengths and weaknesses in their keyword and backlink profiles, and content strategy.
    • Getting the big picture
    • Market research and benchmarking
    • Organic search
    • Gap analysis
    • Content benchmarking
  • Keyword Research: Properly researching keywords can make or break an SEO campaign. In this module, you'll master the art of researching keywords and selecting those that will give you the best ranking on the SERPs. It will help you outperform the competition like never before.
    • Researching keywords
    • The Solution to 'Not Provided'

Taught by

Semrush Academy


Start your review of Competitive Analysis and Keyword Research Course

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.