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Semrush Academy

Role of Content Course with Eric Enge

via Semrush Academy


Learn how to enrich your SEO strategy by content creation

Whether you’re a marketing team leader, a content expert or an SEO-addicted specialist, if you’re seeking to improve your SEO strategy and implement great content and links to gain online visibility, take this course to get precious insights on the role of content in SEO.

Learn how to use great content in your SEO strategy and how understanding users' needs can deliver great results.


  • The basics of SEO content
    • You'll dive into the basic points of SEO content, learn the course structure, and know what to focus on while improving an SEO strategy.
  • What is E-A-T and how important is it?
    • Eric will explain the basics of the E-A-T concept, teaching you how content breadth and width can impact your SEO success. You'll also learn the meaning of Your Money or Your Life (YMYL) queries.
  • Why content is important for SEO
    • You will learn how you can use content to effectively drive SEO, discover why users' needs are important to track, and analyze your digital marketing campaigns. Eric will also share practical cases to demonstrate to you how the amount of content published affects online visibility.
  • How users' needs impact content depth
    • You'll find out how users' needs impact the depth and breadth of the content on your website, and explore how the query and the true needs are connected. You will also focus on the importance of UX in SEO strategy.
  • The basics of links and PageRank
    • You will get an understanding of the basic aspects of links and PageRank, diving deeper into the interconnection of content strategy and link relevance.
  • The evolution of SEO ranking factors
    • You will explore case studies and get insights on how links can improve rankings and discover what signals inform Google about content quality.
  • Backlink analysis
    • Eric will show you how to do backlink analysis with Semrush. You will learn how to analyze links and research your competitors' backlink profiles to get content ideas.
  • Link relevance
    • In this lesson, Eric will guide you through the understanding of why link relevance is so important. You will also find out what types of links are worth acquiring and what content is link-worthy.
  • The power of informational content
    • You'll discover the benefits of informational content, getting insights on page speed and learning the basics of added-value mindset and how to implement it in your content strategy.
  • Content hubs vs. blogs
    • In this lesson, Eric will bring you deeper into the world of hubs and blogs. You'll discover the best places to publish your content and learn about categorized tag pages and search engines' priorities when ranking and indexing content.

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Semrush Academy


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