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Semrush Academy

Semrush Overview Course

via Semrush Academy

Overview

Get to know the basics of Semrush from one short course.If you're new to Semrush and have no idea of how to get started, this overview course is perfect for you! The course will prepare you to dive deeper into Semrush toolkits with our specialized courses.Take the first step towards discovering Semrush and its main features.

Syllabus

  • Intro
    • In this lesson, you'll find out about our new course about the Semrush platform. Get to know Semrush’s suite of digital marketing tools that is perfect for anyone looking to gain a better understanding of what the platform has to offer.
  • SEO
    • In this lesson, you’ll learn how organic search works and what it takes to improve your traffic and visibility online. You’ll also learn about some great tools for maintaining your site health, making sure you’re compliant with SEO best practices, and how to rank higher for your target keywords. Lastly, you’ll uncover important details about building backlinks, one of the most significant ranking factors that’s intrinsic to any SEO strategy.
  • Content Marketing
    • This lesson covers the tools and strategies needed to create and launch a data-informed content marketing campaign from beginning to end. You’ll gain insight into creativity and analytics at each step, providing guidelines for ideating, creating, optimizing, and scaling a successful campaign.
  • SMM
    • In this lesson, you’ll uncover the fundamentals of managing social media, which includes publishing, competitor tracking, monitoring, as well as community management.
  • App Center
    • Get to know the Semrush App Center, featuring diverse marketing apps to grow your business. You’ll learn how to navigate the apps and find powerful tools to supplement your marketing efforts for various niches, platforms, and specific marketing objectives.

Taught by

Semrush Academy

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