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Semrush Academy

Technical SEO course with Bastian Grimm

via Semrush Academy

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Overview

Class Central Exclusive

Semrush is offering a 30-day FREE trial.
Get a comprehensive and detailed overview of technical SEO.

Whether you’ve just started doing SEO and need to familiarize yourself with technical SEO or you want to gain greater expertise in a specific technical SEO topic, this course is definitely for you. If you work as a consultant or agency side handling technical SEO topics, you should join the course to gain an understanding of technical concepts and learn how to avoid any potential issues.

Take your technical SEO knowledge to new heights with this completely FREE course from Semrush, covering crawling and indexation, HTTP response codes, international SEO and more.

Syllabus

  • User-Agents / Reverse-DNS
  • Intro to log file auditing
  • Seasonality, link hubs, multiple linking, nofollow
  • Introduction to HTTP header fields & response codes
  • Accelerated Mobile Pages
  • JavaScript SEO Basics
  • XML sitemaps
  • HTTPS, SSL, and HTTP/2
  • Faceted Navigation / PRG
  • The crawler landscape
  • Log file auditing reports
  • 3XX: redirects (301 vs. 302, redirect chains)
  • Introduction and multi-/international domain setups
  • Prioritization and relevancy
  • Introduction to internal linking and accessibility of content
  • Strategic crawl management
  • Robots.txt
  • Introduction to crawl budget optimization
  • Robots Meta tags
  • 4XX: client-side error handling (404 vs. 410, etc.)
  • Canonical tags
  • Advanced site speed optimization: images, custom fonts, CRP
  • Structured Data / schema.org
  • 5XX: server-side error handling and maintenance (incl. retry-after header)
  • Pagination
  • Geo redirects & CDNs
  • Hreflang setup
  • Site Speed Basics: Server-side
  • Google's Mobile First Indexing Intro
  • Log file auditing tools & their differences
  • Overlaying crawl & log file data for better results
  • Site Speed Basics: Client-side
  • Intro to web performance optimization, Metrics / Measurements / Tools
  • X-robots header

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Semrush Academy

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