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Technical SEO course with Bastian Grimm

via Semrush Academy

Overview

Understand the basics and delve further into the specifics of technical SEO with this free in-depth course from renowned SEO expert Bastian Grimm.

Get a comprehensive and detailed overview of technical SEO from renowned industry expert Bastian Grimm in a series of video lessons.

Whether you’ve just started doing SEO and need to familiarize yourself with technical SEO or you want to gain greater expertise in a specific technical SEO topic, this course is definitely for you. If you work as a consultant or agency side handling technical SEO topics, you should join the course to gain an understanding of technical concepts and learn how to avoid any potential issues.
Features:

  • 34 video lessons created in cooperation with renowned industry expert Bastian Grimm
  • Get a comprehensive and detailed overview of technical SEO in just 5 hours
  • The course is 100% free, saving your money for the real SEO endeavors

Syllabus

  • Internal Linking: Get introduced to internal linking within website pages, how to prioritize relevant links, using link hubs, multiple linking, and the best practices for nofollow links. This is a great module for those who wish to start learning technical SEO.
    • Introduction to internal linking and accessibility of content
    • Prioritization and relevancy
    • Seasonality, link hubs, multiple linking, nofollow
    • XML sitemaps
  • Crawling and Indexation: Best Practices for Controlling Web Crawlers: In this technical SEO module with Bastian Grimm, you'll gain an understanding of search crawlers and how to optimally budget for them.
    • Introduction to crawl budget optimization
    • The crawler landscape
    • User-Agents / Reverse-DNS
    • Robots.txt
    • Robots Meta tags
    • Canonical tags
  • Advanced Crawling and Indexation: You will get a deeper understanding of how to manage crawling and indexation.
    • Strategic crawl management
    • Faceted Navigation / PRG
    • Pagination
    • X-robots header
  • HTTP Response Codes: You will learn about HTTP header fields, which transmit the parameters and arguments important for the file transfer via HTTP protocol.
    • Introduction to HTTP header fields & response codes
    • 3XX: redirects (301 vs. 302, redirect chains)
    • 4XX: client-side error handling (404 vs. 410, etc.)
    • 5XX: server-side error handling and maintenance (incl. retry-after header)
  • Log files: Log files contain the history of every person or crawler that has accessed your website. In this module, you will learn how to deal with log files.
    • Intro to log file auditing
    • Log file auditing tools & their differences
    • Log file auditing reports
    • Overlaying crawl & log file data for better results
  • International SEO: Essential for those wishing to be successful with International SEO. Learn how to help search engines easily identify your target countries and the languages you use for business.
    • Introduction and multi-/international domain setups
    • Geo redirects & CDNs
    • Hreflang setup
  • Web Performance: You will get advice on how to optimize your website performance and implement HTTPS and HTTP/2.
    • Intro to web performance optimization, Metrics / Measurements / Tools
    • Site Speed Basics: Client-side
    • Site Speed Basics: Server-side
    • HTTPS, SSL, and HTTP/2
    • Advanced site speed optimization: images, custom fonts, CRP
  • Technology: This is a key module of our technical SEO course. Learn what not to overlook when it comes to structured data, AMP, JavaScript SEO, and mobile-first indexing. A technical SEO checklist can be developed here.
    • Structured Data / schema.org
    • Accelerated Mobile Pages
    • JavaScript SEO Basics
    • Google's Mobile First Indexing Intro

Taught by

Semrush Academy

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