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University of California, Davis

Search Engine Optimization (SEO)

University of California, Davis via Coursera Specialization

Overview

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

Syllabus

Course 1: Introduction to Google SEO
- Offered by University of California, Davis. Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within ... Enroll for free.

Course 2: Google SEO Fundamentals
- Offered by University of California, Davis. Gain an understanding of search engine algorithms and how they affect organic search results and ... Enroll for free.

Course 3: Optimizing a Website for Google Search
- Offered by University of California, Davis. Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting ... Enroll for free.

Course 4: Advanced Content and Social Tactics to Optimize SEO
- Offered by University of California, Davis. Discover the content marketing and social media ecosystems and how these interconnected channels ... Enroll for free.

Course 5: Google SEO Capstone Project
- Offered by University of California, Davis. SEO is a dynamic and growing career field that demands knowledge and skills in a variety of ... Enroll for free.

Courses

Taught by

Eric Enge and Rebekah May

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