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Advanced Web Analytics

via Simplilearn

Overview

Employers are seeking certified professionals in Web Analytics who can leverage strategic analyses and provide business intelligence for organizations, irrespective of industries. Experienced Web Analysts are capable of conducting market research, optimize web usage, and derive solutions for business development.

Advanced Web Analytics certification is designed to give momentum to your web analysis career by providing training in Multi-Channel Analytics, KPI’s and Analytics Techniques. Avinash Kaushik, who is the author of Web Analytics 2.0, Web Analytics: An Hour A Day and the Digital Marketing Evangelist for Google, will walk you through the course.

Avinash has:

  • Delivered keynotes at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing and Web 2.0.

  • Lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah

  • Received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association

You will learn various aspects of Web Data Analysis, Multi-channel Analytics, qualitative search and reports from this course.



Course Benefits:

The main highlights of this course are:

  • 25+ Hours of e-Learning Content

  • Quizzes, Workbooks & Exercises

  • Practice Tests



On completion of the course, you will be able to:

  • Explore the various features of Web Analytics, multi-channel Analytics

  • Conduct internal search analysis and competitive intelligence analysis

  • Deliver actionable "data driven" business insights

Who should apply for Advanced Web Analytics?

Any aspiring professional who aims to be successful in SEO, social media, or paid search can take up this course and get certified. This course is best suited for:

  • Web Analytics Implementers / Data Reporters

  • Digital Analysts

  • Graduates

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