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9 Simple Steps to your First Google Adwords Campaign

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Overview

Google Adwords can be one of the most exciting channels to get exposure and grow your business. It's flexible and can be applicable to many types of businesses and due to the paid nature, it is also scaleable.

But, Adwords is a beast of a topic and can be intimidating for those who are looking to get started. Furthermore, it is easy to make a mistake that can be very costly and rack up a big Adwords bill.

So, I put together the 9 Simple Steps to your First Google Adwords Campaign with all of the above in mind. 

It's Simple

You'll be up and running with only 9 steps! I cut through the clutter to give you the true 80/20 of Google Adwords. You'll get what you need to know, without unnecessary fluff. That being said, you'll be sure to learn the true necessities so that you don't waste money with costly and avoidable mistakes.

It's Actionable

Each lesson is accompanied by an Action Item. This tells you exactly what you need to do in order to move your campaign forward. 

This course was designed to de-mystify adwords and get you up and running as quickly as possible!

Plus, I'm available for feedback and happy to answer any questions! :D

Syllabus

  • Adwords Intro and Why Google is NOT your Friend
  • Different Types of Ads
  • Action Item: Sign Up For Adwords Account
  • What is Ad Rank and Quality Score?
  • Campaign Strategy that Works
  • Behind The Scenes Look at How I Structure My Campaigns
  • Action Item: Brainstorm Campaigns and Ad Groups
  • The Importance of Keywords and Match Types
  • Action Item: Brainstorm Keywords with Intent
  • Walkthrough of Campaign Set Up
  • Action Item: Set Up Your First Campaign
  • Optimizing your Adwords Settings
  • Action Item: Optimize Your Settings
  • Ad Extensions
  • Action Item: Set Up Ad Extension
  • How to Implement Negative Keywords
  • Action Item: Add Negative Keywords
  • Ads
  • Action Item: Set Up Ads Split Test
  • Understanding Your Analytics
  • Action Item: Link and Track Your Analytics

Taught by

Nate Ginsburg

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