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Skillshare

A How-To Master Class for Getting Started as a Freelance Copywriter

via Skillshare

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Overview

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There's never been a better time to start a freelance copywriting business. Why? Because more and more businesses are discovering that marketing themselves with great content--including videos, podcasts, webinars, social media, etc.--is how they're going to stand out from competitors. And, who do they need to create this content? Copywriters!

Instead of smothering your ambition to launch a freelance copywriting business in an avalanche of details, I've designed this course to give you ONLY the essentials of what you need to get up and going fast. It's based on what I've learned during 10+ years a successful freelance copywriter--so I know it works! You'll learn:

  • Why a freelance copywriting business is the ideal freedom-based business
  • Who you need on your "team" to maximize the success of your business
  • How to set up your workspace for optimal performance
  • How to set fees focused on rewarding you for what you do instead of undercutting the competition
  • How to set yourself apart from other copywriters and become the "go-to" choice for clients
  • What to include in your creative portfolio
  • Where clients are and how to get them
  • How to build and maintain productive and profitable client relationships

Syllabus

  • A Sneak Peek: Who This Class is For
  • Let's Get Started!
  • The Business of Freelancing
  • Naming Your Freelancing Biz
  • Setting Up Your Workspace
  • Should You be a Generalist or a Specialist?
  • Putting Together Your Portfolio
  • Where to Find Clients
  • How to Connect with Potential Clients
  • How Does Pricing Work?
  • 10 Client Commandments
  • The Things Top Freelancers Do
  • What's Next?

Taught by

Kara Michele Lashley

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