Why do people buy top shelf liquor?
Try this experiment at your next party: Buy a few vodkas (or champagne or wine) from a few different price tiers. Conduct a blind taste test. See if your friends can correctly rank the different vodkas according to their respective prices. Â
Chances are they will tell you they can, but in reality they probably cannot.
So, why is there such a thing as top shelf liquor - if it doesn't pass the scrutiny of a simple taste test. Â
There lies the power of branding!Â
Branding has implications for liquor, and a variety of products. This class is meant to teach you the fundamentals of building a brand strategy, upon which you can build a plan that will set you apart from your competitors.
Who should take this class?
While the basics of branding has wide implications in a variety of business, this course is tailored toward small-business owners just starting their venture selling a tangible product to everyday consumers. This course introduces the building blocks of building a brand. Â This course will teach you how seasoned marketing pros approach building a brand by connecting with the consumer. Â Achieving this will ultimately empower a brand to stand out amongst the competition. Â
What will you learn from this class?
You will learn how to apply the same tricks of the trade big brand marketers use to unlock the potential of your product! Â You will learn the framework with which you can define your target consumer in a way that you can build brand value. Â You will also learn how to define product benefits that will be relevant to your target consumer. Â Your class project will give you a visual representation of both your target consumer and product benefit. Â These are fundamental building blocks for building a brand. Â