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Skillshare

Branding Essentials: Presenting Design Work to Clients like a Pro

via Skillshare

Overview

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Have you always feared presenting your branding work? Are you unsure of how to structure your presentation and how to communicate with clients? This class is for you! Being an introvert and a shy person in general, I've honed the skills of presenting my design work and learned how to build a great client relationship through that. 

This class will take you through a real client branding presentation and it's packed with applicable and real world tips on how to structure your presentation, how to present, articulate yourself and be in control of the flow of the conversation.

What will I learn in this class?

  • An understanding of why presenting is important and how a skillfully-prepared presentation can impact the client's perception of the work
  • Tips on how to design and organize your template
  • Learning how to take the lead in driving the conversation and being in control of the flow of the presentation
  • Insights on how many directions you should include and what to showcase in each direction
  • How to create a buildup for your logo and brand identity
  • Valuable insights how to customize your images and art direct your slides to strengthen the brand's image
  • Tips on how to showcase your mockups 
  • A bonus Q&A lesson on how to handle a conversation with a client when asked certain questions and how to handle feedback

What tools I need for this class?

1. You will need a branding project that you’ve previously created whether it’s for a client or a passion project as material to present. 

2. A presentation software. I will be using Keynote (a free presentation software for Macs) but you are free to use other softwares like Google Slides, Powerpoint or Canva as the tips in this class can be easily transferrable and applicable. Use the software you are more comfortable in. This class is less about learning the software and more about honing your skills as a presenter; the software is only a tool! 


Who is this class for?

This class is open to all levels of designers. Whether you're a student, or a beginner designer or a working professional. This class will help you learn and polish your presentation skills which is a crucial skill to have as a designer making you an asset in your career.

Why should you take this class?

Being a skillful designer is only half the work. Great designers are also great communicators. Being able to carry out a professional presentation and successfully get an approval on your designs is part of the journey. This class will leave you feeling more confident and up to the task!

I'm very happy to have you here and if you need any feedback or have any questions, don't hesitate to post them in the class discussion board. 

Syllabus

  • Introduction
  • Why Do We Present?
  • Presentation Template
  • What Makes Up A Brand?
  • Brief, Tone & Story
  • Direction 1
  • Logo
  • Brand Identity
  • Mockups
  • Direction 2
  • Way Forward
  • Bonus: Q&A
  • Class Project
  • Thank You

Taught by

Khadija El Sharawy

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