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Skillshare

Build Your Website with WordPress… and Make Google Fall In Love with It

via Skillshare

Overview

I’ve had a number of clients say to me: “WordPress sucks” or “I hate Google.”

In this class, I want to address both of these common complaints. I want to show you how easily you can build a fully functioning website for your enterprise… and to do so following Google’s rules. All it takes is a premium WordPress theme and a handful of trustworthy plugins to create a search-optimized website straight out the gate.

If you’ve ever felt intimidated by WordPress or frustrated with the high costs of web development, this class is for you. Whether you’re building a personal portfolio, an e-commerce site, or a digital counterpart for a booming local business, WordPress is what you need to make it rank well in search. It won’t happen overnight, but with the right tools in place and ongoing commitment to optimizing the on-site experience for users, it will happen soon enough.

Before we start, you’ll need the following:

  • Web hosting plan
  • A domain name

As we go along, plan to add the cost of a premium WordPress theme to your website-building budget. The plugins we will start with are all free to use.

Once you've finished building your website, set your sights on my "How to Write SEO Content" class where I will teach you how to optimize your content both for visitors and search engines.

Syllabus

  • Introduction
  • Install WordPress
  • Get to Know the Dashboard
  • Configure Search-Friendly Settings
  • Find a Trustworthy WordPress Theme
  • Optimize Your Site with Trustworthy Plugins
  • Using a Security Plugin
  • Using an Anti-Spam Plugin
  • Using a Backup Plugin
  • Using a Caching Plugin
  • Using an Image Optimization Plugin
  • Using an SEO Plugin
  • Turning Our Attention to Google
  • Success in Search Can Be Yours!

Taught by

Suzanne Scacca

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