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Content Marketing Masterclass

via Skillshare


Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content.

I've spent more than a decade working at the intersection of business and media, which has given me a unique competitive advantage as we've entered this world where every company is expected to be a media company.

In this course, you'll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end, you'll have all the tools you need to market your business in the digital age.


  • Welcome To The Course!
  • [Marketing] What Is Marketing?
  • [Marketing] How Marketing Has (And Hasn't) Changed
  • [Marketing] Understanding the Cognitive Buying Journey (And Funnels!)
  • [Marketing] A Word Of Warning
  • [Content Marketing] What Is Content Marketing?
  • [Content Marketing] Defining Your Goals
  • [Content Marketing] The Importance Of Storytelling: How To Tell Compelling Stories
  • [Content Marketing] How To Create Detailed Buyer Personas
  • [Web Design] Why Good Design Matters
  • [Web Design] The Importance Of Responsive Design
  • [Web Design] How Minimizing Your Design Can Maximize Your Results
  • [Web Design] Why You Should Be Using Landing Pages (And When)
  • [Web Design] Baking Social Proof Into Your Site
  • [Web Design] Planning For Edge Cases
  • [Web Design] Why I Recommend Using WordPress
  • [Content Ideas] The Importance Of A Reliable Ideation System
  • [Content Ideas] Creation Begins With Consumption
  • [Content Ideas] Conducting A "Brain Dump"
  • [Content Ideas] The #1 Tool For Content Research And Competitive Analysis
  • [Content Ideas] Questions Straight From Your Target Audience
  • [Content Ideas] Eavesdropping On Niche Communities
  • [Content Ideas] How Your Existing Audience And Content Can Help You Generate New Ideas
  • [Copywriting] The Importance Of Effective Writing
  • [Copywriting] How To Write Perfect Headlines
  • [Copywriting] Matching Your Audience's Tone & Vocabulary
  • [Copywriting] Maintaining Focus With Your Content
  • [Copywriting] How To Write A Call-To-Action
  • [Copywriting] How Grammatical Errors Can Cripple Your Marketing Efforts
  • [Copywriting] How To Become A Better Writer
  • [Types Of Content] Content Types Intro
  • [Types Of Content] How To Create Epic List Content
  • [Types Of Content] Teaching Your Audience With Tutorials
  • [Types Of Content] Two Approaches To Q&A Content
  • [Types Of Content] Interviews & Profiles
  • [Types Of Content] Combining A List With A Roundup
  • [Types Of Content] How To Create Valuable Reviews & Comparisons
  • [Types Of Content] Working News Into Your Content Strategy
  • [Types Of Content] Creating Valuable Roundups & Resource Lists
  • [Types Of Content] Thought, Opinion, & Controversy
  • [Types Of Content] Stories As A Content Format
  • [Types Of Content] Statistics & Original Research
  • [Types Of Content] Presenting Complex Data For Visual Learners
  • [Types Of Content] How To Write A Case Study That Turns Readers Into Buyers
  • [Repurposing] Content Formats
  • [Repurposing] How To Generate An Endless Stream Of Fresh Content
  • [Repurposing] Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content
  • [SEO] A Brief Introduction To SEO
  • [SEO] Understanding Search Engines
  • [SEO] Basic Site Setup For SEO
  • [SEO] Titles & Meta Descriptions
  • [SEO] Themes & Template Settings
  • [SEO] How To Select The Right Keywords And Create High-Ranking Content On Any Topic
  • [SEO] Does Keyword Density Matter?
  • [SEO] Internal Links
  • [SEO] Image Optimization
  • [Promotion] Why Promotion Is Important
  • [Promotion] Strategic Collaboration
  • [Promotion] A Simple Way To Get Leading Influencers To Share Your Content
  • [Promotion] Teasing Your Content On Social Media
  • [Promotion] How To Get Your Content Featured In Popular Resource Lists
  • [Promotion] Don't Neglect This Free Source Of On-Demand Traffic
  • [Promotion] How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)
  • [Promotion] An Extremely Effective Way To Significantly Grow Your Audience Overnight
  • [Email] Why An Email List Is Essential For Your Content Marketing Strategy
  • [Email] How To Entice People To Opt In To Your List
  • [Email] Standard Opt-In Forms
  • [Email] High-Profile Opt-In Forms
  • [Email] How To Turn Commenters Into Subscribers
  • [Email] A Counterintuitive Strategy To Increase Your Conversions
  • [Email] Using Social Proof To Grow Your Email List
  • [Email] Nurturing Your List: The Key To Maintaining Relationships Over Time
  • [External Channels] External Marketing Channels Intro
  • [External Channels] Facebook Pages & Ads
  • [External Channels] The Perfect Facebook Ad Funnel (For Leads)
  • [External Channels] Facebook Groups
  • [External Channels] Marketing On Twitter
  • [External Channels] Marketing On Instagram
  • [Measuring Results] The Importance Of Data
  • [Measuring Results] Which Data Should You Be Monitoring?
  • [Measuring Results] Moving Forward: What To Do With Your Data
  • The Next Steps

Taught by

Brad Merrill

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