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Skillshare

Digital Marketing | The Complete Google Ads Masterclass (Former Google AdWords)

via Skillshare

Overview

Let's Build a Successful Google Ads Strategy Together, Step by Step!

In The Complete Google Ads Masterclass (Former Google AdWords) you'll learn to create effective ads for your business & career to grow using Google Ads (Former Google AdWords).

— You'll learn step by step how to create ads that people will click. We'll talk phycology behind "what makes people click". Whether your goal is to get more traffic to a website, get more leads for a business or more sales - this course is for you!

This is a 100 % Practical Course - Get Ready For Real-Time Hands-On Experience From The First Lecture!

— After This Course, You'll Be Able To

  • Work as a successful Google Ads Freelancer.

  • Get Hired as a Google Ads Expert.

  • Grow Your Business & Career.

— What You Will Master Inside This Course

  1. To Drive Traffic To Your Website or Landing Page Consistently

  2. To Determine The Value Of Your Ad Campaigns By Using Conversion Tracking

  3. To Create Google Ads Campaigns & Then Optimize Them For Results

  4. To Get Earlier Website Visitors Back To Your Website To Sell More

  5. To Effectively Advertise Your Products And Services To The Right Audience

  6. To Understand How To Target The Right Audience For Less Ad Spend

  7. To Get Higher Profit Margins By Targeting The Right Search Terms

The Course includes Articles, Templates & Tools That'll Optimize Your Google Ads!

The majority of the tools in this Course are for FREE and will give you instant results. The paid tools are only the very BEST.

Who Is The Target Audience?

  • People Wanting to Become a Top Freelancer.

  • Website Owners Who Want to Increase Web Traffic, Conversions, and Sales.

  • Business Owners Who Want to Use Google Ads to Grow their Business.

  • Anyone Who Wants to Master Google Ads.

  • Anyone Struggling to Get Traffic and Sales.

  • If You're New In Business & Want to Advertise Effectively.

  • Anyone Looking to Start a Career in Google Ads Space.

  • Anyone Who Wants to Build a Brand and a Fan Base Using Google Advertising.

  • Someone with a job who wants to create their own business on the side.

See You Inside The Complete Google Ads Masterclass (Former Google AdWords).

Love 

Robin & Jesper

Syllabus

  • Introduction Google Ads Finished Skillshare NEW
  • Set Up Your Google Ads Account
  • Google Ads Structure
  • Networks
  • Campaign Start & End Dates
  • Campaign URL Options
  • Dynamic Search Ads Settings
  • Location Targeting
  • Languages
  • Audience - Types
  • Audience - Targeting
  • Budget
  • Bidding
  • Automated Bidding Strategies
  • Manual CPC
  • Ads Schedule
  • Ad Rotation
  • Sitelink Extensions
  • Callout Extensions
  • Call extensions
  • Structured Snippet Extensions
  • App Extensions
  • Lead Form Extension
  • Message Extensions
  • Promotion Extensions
  • Price Extensions
  • Location Extensions
  • Ad Groups Structure
  • Set Up Your Ad Group
  • Ads Rules
  • Successful Text Ads Principles
  • Set Up Your Text Ad
  • Review Process Shortcut
  • Billing
  • Google Ads Dashboard
  • Understanding Conversion Tracking
  • Generate Website Conversion Tracking Tracking Code
  • Install Global Site Tag
  • Install Website Conversion Tracking Code
  • Understanding Keywords
  • Keyword Research
  • Keyword Planning
  • Keyword Organising
  • Match Types
  • Negative Keywords
  • Finding and Listing Negative Keywords - Part 1
  • Finding and Listing Negative Keywords - Part 2
  • Keyword Research - Finding Keywords - Part 1
  • Keyword Research - Finding Keywords - Part 2
  • Keyword Research - Spy on Competitors
  • Keyword Planning - Using the Buyer's Funnel
  • Keyword Planning - Volume and Cost Estimates
  • Keyword Organising - Finding Themes and Wraps
  • Calculate Initial Max CPC Bids
  • Quality Score
  • Ad Rank
  • Why Use Video Ads
  • Connect Google Ads and YouTube
  • Starting Our Video Ad Campaign
  • Video Ad Formats
  • Bidding Strategy
  • Delivery Method
  • Networks
  • Inventory Type
  • Exclude Contents Types and Labels
  • Selective Optimisation
  • Frequency Capping
  • YouTube Keywords
  • Topics
  • Placements
  • CPV Bidding
  • Set Up Video Ad
  • Companion Banner
  • Discovery Ad
  • Improve Profits Strategy
  • Manage Multiple Accounts
  • Split Testing

Taught by

Robin & Jesper ✓

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