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Digital Marketing with Google Ads (AdWords) Taught by a Former Googler - Certificate Included!

via Skillshare

Overview

Create your Google Ads account and start driving customers for your business. This consists of nearly two hours of content, covering all the basics and best practices to drive customers via Google Ads. 

Follow the steps outline and feel free to ping me with results, feedback or questions! I can be reached at ben@risemkg.com. Further, I will send a certificate of completion once you do the following:

  1. Take the course
  2. Submit a question / comment on our DIY Digital Strategy Forum, which I review frequently. 

I ask as posting a question is some form of classroom participation. Once you do the above two, I'll email a certificate of completion.

I'm sharing these how to videos based on our experiences managing Google Ads for our clients at Rise Marketing Group and from my experiences when I was at Google from 2014 - 2018.

Within this class you'll learn the following:

How to Create your Google Ads Account

Create your Search Campaign

Display Campaigns including Retargeting

Advertise on YouTube with Video Ads

Measure what you Advertise to Know your Return on Investment

Course certificate below - email me upon completion at ben@risemkg.com

Syllabus

  • Introduction
  • Marketing Forum
  • Google Account Creation and Search Campaign
  • Introduction to Measurement
  • Setting up Appropriate Measurement
  • Introduction to Display Ads
  • Display Advertising on the Google Display Network
  • Video Ads on YouTube
  • Find Google Ads Coupons
  • Recommended Columns for Google Ads
  • Recap and Recommendations on Where to Invest your Ad Spend
  • Marketing Forum Reminder

Taught by

Ben Lund

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