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Skillshare

Facebook Ads & Facebook Marketing For Beginners 2023

via Skillshare

Overview

Are you looking for a Facebook Ads class that shows you EXACTLY how to set up and run profitable Facebook Ads campaigns?

Great, you’re in the right place.

I don’t just talk the talk; I actually walk the walk and live it too. In this class, you’ll be able to watch me in real-time as I show you exactly how I set up and run profitable Facebook ads, step by step.

Instead of just giving you the theory and then leaving it up to you to figure it all out, you’ll be able to watch over my shoulder and see how to implement everything I’m teaching, ensuring everything you learn is super actionable.

The process I follow throughout the class is the SAME process I use when setting up and creating ads for my clients, so you can be confident what you’re learning is indeed used in the real world and does actually work.

The class is split into 2 core parts:

  1. Facebook Marketing
  2. Facebook Ads

What you’ll learn by taking this class:

1. Facebook Marketing

  • Learn how to set up a facebook business page from scratch
  • Learn how to optimise your facebook business page for maximum visibility
  • Learn how to acquire likes on your business page
  • Learn how to generate more engagement on your business page posts

2. Facebook Ads

  • Learn how To set up a Facebook ad account
  • Understand what key facebook ad policies you need to be aware of
  • Learn how to create your first facebook ad campaign from scratch
  • Learn how to define your target audience (audience targeting)
  • Learn all about detailed targeting
  • Learn how to set up a simple A/B split test
  • Learn how to set up Facebook conversion tracking (facebook pixel)
  • Learn how to set up custom audiences
  • Learn everything you need to know about the Facebook business manager
  • Learn how to set up video ad campaigns
  • Learn how to set up lead campaigns

Literally EVERYTHING you need to be able to create and implement a successful Facebook Ads campaign.

There are tons of resources for you to download throughout the class and lots of bonus tips and tricks you can use as well.

Fact: Facebook has 2.74 billion monthly active users!

Learn how to set up Facebook ads today and get your business infront off that massive audience.

What you’ll learn:

  • Learn how to set up a facebook business page and optimise it
  • Learn how to set up a Facebook ad account
  • Learn how to create your first facebook ad campaign from scratch
  • Learn how to define your target audience (audience targeting)
  • Learn how to set up a simple A/B split test
  • Learn how to set up Facebook conversion tracking (facebook pixel)
  • Learn how to set up custom audiences
  • Learn how to set up video ad campaigns

Are there any class requirements or prerequisites?

  • No, all that I ask is that students come with an open mind ready to learn.

Who this class is for:

  • Small business owners
  • Bloggers, Influencers, Public Figures
  • Online marketers and marketing managers
  • Anyone who is looking to master Facebook Ads
  • Anyone who is looking to master Facebook Marketing
  • Entrepreneurs

Syllabus

  • Facebook Ads & Marketing - Class Overview
  • What We're Going To Cover In This Section
  • Why You Should Use Facebook To Market Your Business
  • How To Create A Facebook Page
  • How To Create A Facebook Profile Image
  • How To Design A Facebook Cover Image
  • How To Update Your Pages Info And Preferences
  • What To Post About On Your Facebook Page
  • How To Promote Your Page And Get Likes & Engagement
  • What Is The Difference Between Likes and Followers
  • Facebook Insights - Learn Who Your Audience Are
  • What We're Going To Cover In This Section
  • How Powerful Are Facebook Ads?
  • How Do Facebook Ads Work - The Auction
  • How To Set Up Your Facebook Advertising Account
  • Get To Grips With These Facebook Ad Policies
  • The 2 Options You Have When It Comes To Running Facebook Ads
  • Facebook Ad Structure
  • What We're Going To Cover In This Section
  • Creating Your First Ad - Campaign Objectives
  • Budget & Schedule
  • Audience Targeting - Location, Age & Gender
  • Detailed Targeting - Demographics
  • Detailed Targeting - Interest
  • Detailed Targeting - Behaviours and Connections
  • Placements + Optimisation and Delivery
  • Facebook Ad Creatives - Best Practices
  • Creating Your Facebook Ad Creative
  • How To Set Up A Simple A/B Split Test
  • Analysing Your Ad Report
  • What We're Going To Cover In This Section
  • Everything You Need To Know About The Facebook Pixel
  • Custom Audiences - Website Visitors
  • How To Create A Business Manager Account
  • Custom Audiences - Customer/ Email List
  • Custom Audiences - Facebook Page
  • Custom Audiences - Lookalike Audiences
  • What We're Going To Cover In This Section
  • Why You Should Consider Using Video Ad
  • How To Create Effective Video Ads Campaigns
  • How To Create Lead Ad Campaigns
  • Conclusion.. goodbye for now

Taught by

Joshua George

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