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Skillshare

Google Analytics for Beginners - Taught by a Former Googler

via Skillshare

Overview

In this Course, I'm going to share how anyone with a website can setup Google Analytics to take advantage of robust website reporting analytics through this free tool. 

Specifically I'm going to cover in Google Analytics

  • What Google Analytics is
  • How to setup Google Analytics
  • Top reports in Google Analytics to review
  • How to track visitors from multiple sources within Google Analytics 
  • How to setup integration with Google Ads to Google Analytics
  • How to create goals in Google Analytics (i.e. revenue earned, contact form submissions, pages per visitor, etc.).

Syllabus

  • Google Analytics Intro
  • How to Setup your Google Analytics Account
  • Top Google Analytics Reports I like to Pull
  • How to Track all of your Marketing via Google Analytics

Taught by

Ben Lund

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