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Skillshare

Graphic Design Theory - Process of Design

via Skillshare

Overview

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Work faster and earn more as a Graphic Designer!

This course will give you the necessary structure, framework and professional set of habits to progress with your creative projects faster and more effectively.

While most people think the creative process is a free floating, hobby-like artistic activity that follows no rules, this cannot be further from the truth.

Your process as a creative professional helps you to turn your ideas and imagination into tangible products. It relies on careful planning, research, ideation and several stages to the final review and acceptance of the project.

Understanding these stages are essential for producing successful designs reliably, at a high-speed. And it is easy to see why - the faster you can complete a great work, the more assignments you can have.

What will you learn from this course?

In this course we will dive deep into all of these stages and learn about every step involved from defining a brief to the final delivery of a project.

  • How to approach and complete creative briefs
  • Learn about the importance and best practices of a design contract,
  • How to effectively conduct your research before starting to design
  • Best practices for ideation and coming up with original ideas and compositions
  • How to present your designs and impress your clients
  • How to receive and use feedback
  • How to put together an amazing portfolio,
  • How to win design competitions and so much more.

By the end of this course you will be ready to take on any creative projects with confidence knowing that you will make an impression as a seasoned professional clients will love to come back to and endorse.

Who is this course for?

  • Anyone planning to get into the creative industry
  • Anyone interested to understand how creatives work
  • Creative professionals aiming to improve their output and general efficiency

Seeing it all in action

Throughout this course we will analyze various designs, from posters, book covers, business cards and billboards to websites, mobile apps and banner ads. This will not only make the training a real fun but also help you understand and remember the terms that we cover though these examples,

About me and my new Graphic Design Theory Series

This new Graphic Design Theory Series (Typography is the second part) is the essence of my 15+ years of teaching graphic design, and 20+ years of working as a freelance graphic designer and illustrator.

I was fortunate to teach more than a 100,000 students worldwide and was voted as one of the 5 best Adobe instructors of the World.

The challenge of teaching Design Theory is that everything is related, and I have a very effective and unique approach to explore this amazing subject in an enjoyable, easy to understand manner, that will help you to build deep understanding in it fast.

Come, join me on this exciting journey, let’s explore the amazing world of Graphic Design together!

Martin

Syllabus

  • Introduction
  • The creative process
  • Four types of creativity
  • Tools of the trade
  • The creative brief
  • What's inside a brief?
  • Contract
  • How to do your research for a creative project
  • More useful platforms for research
  • The ideation stage
  • Ideation methods
  • How initial ideas turn into designs
  • Presentation
  • Feedback
  • Review
  • Delivery
  • Organising and backing up your work
  • Automation and batch processes
  • Conclusion

Taught by

Martin Perhiniak

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