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Intro to Motion Graphics 2020: Logo and Icon Animation in After Effects

via Skillshare


Logo is an essential element of any business. It’s the most important part of a brand or an image of a company. Every single motion designer, when they first get started with their career, has been asked to animate a logo before. Knowing how to animate logos is a great starting point to grasp the fundamentals of motion graphics and get you up and running with After Effects animation. 

In this course, we will be animating a logo together, from storyboard to final render. Here are the topics that we will cover in this course.

  • Complete professional workflow from storyboard to final render.( AI to AE workflow)
  • A variety of tools inside After Effects
  • Concept of track matt in After Effects ( essential for AE animation )
  • How to work with animation principles 
  • How to use graph editors to bring life to your logo animation
  • Thinking behind the movement and how to problem solve

Although it's an introductory course, there are a lot of things that we need to cover in this course, so a basic understanding of design tools from Adobe suites will make this course easier to follow. 

This course is for anyone who wants to get into motion design, adding animation to your graphic design and illustration, or someone who wants to have some fun with their business or personal logos. whatever the case maybe, this course is for you. 

Everyone has a logo and let’s get it animated!

If you would like to learn more about motion graphics animation, check out my other classes.

How to Animate Illustration in After Effects.

Character Rigging & Automating Walk Cycle.

Happy animating!


  • Introduction
  • Prepare Files in AI
  • Setup Files in AE
  • Rename Layers
  • Pre Compose Layers
  • Animate Tower Bottom
  • Animate Tower Center
  • Animate Tower Top
  • Animate Circle and Sun
  • Animate Cloud
  • Fun Text Reveal
  • Animate Reflection
  • Balloon Animation
  • Export
  • Congratulations!

Taught by

Hongshu Guo

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