Package Design is a very important aspect of graphic design, as good design simple helps drive sales. Without it, a good product can easily be missed. Package design is also a medium that forces you to know how to properly setup files for print. If you do not know how to properly setup things like bleed, crop marks, trim marks, margins, or consider font sizing etc, then this class cannot be missed! Don't worry, if you aren't familiar with these terms, they are so much easier than you might think.
In this class I go over the basics of package design so you understand things like branding, hierarchy, legibility, consistency across products, and everything you need to get started in the world of print production.
In this class we go over:
- The importance of generating ideas and sketching BEFORE looking at inspiration or competitors
- Setting up your artboard with bleed and safety margins
- A real world example of how bleed works
- Using Nutrition Facts and barcodes
- Font and image licensing
- File organization
- Setting up your final file for print
- And more!
What you can use:
Knowing how to properly setup a file with bleed and prepare it for print is the basis for most design work you'll do in Adobe Illustrator. Therefore you'll learn good practice tips to make sure you know the ins and outs so you can be confident in your process when dealing with printers or clients.
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