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Skillshare

Landing Page Design and Copywriting: Build Pages That Convert in 2020

via Skillshare

Overview

Brand New Landing Page Course For 2020!

Do you want to build a landing page that converts?

If you’re planning on marketing or advertising your products or services online, then you’ll get much better results by sending your traffic to a dedicated landing page.

Here’s the good news: You don’t need any previous web design, coding or copywriting skills to create a landing page. All you need is to follow the simple, step-by-step instructions revealed in this 60-minute online course.

IMPORTANT: This is not a web development or coding course. You will not learn coding, programming or HTML. The purpose of this course is to teach you the best practices for designing a landing page that converts. You’ll learn the best practices, design tips, copywriting techniques, conversion rate optimization tips, psychological principals, and much more. And while I won’t be teaching you web development, I will recommend several easy-to-use, drag-and-drop landing page builders that you can use to build your first landing page – even if you have no web development experience.

These 21-byte sized video lessons will teach you the best practices for designing a landing page that converts.  Download my fill-in-the-blanks copywriting template that will help you write all of your landing page copy.

You'll get to watch over my shoulder as I analyze many landing page examples - the good, the bad and the ugly!

Hi, I’m Jesse Forrest. I’m the founder at Copywriting Crew, a digital agency located in Sydney, Australia. For the last 15 years, I’ve helped 100’s of business owners get better results from their websites and landing pages.

I’ve worked on landing pages in over 153 different industries. I’ve shared my landing page and conversion rate optimization tips at conferences around the world and to companies like Chanel, Disney and Sony.

And now I'm excited to be launching my brand new landing page course!

Inside this 60-minute course, you'll learn:

  • How to design a landing page that converts without any experience

  • The 10 best practices for building a high-converting landing page

  • How to write attention-getting headlines that stop visitors dead in their tracks

  • How to create a powerful value proposition and become a stand out brand in your industry (templates and examples provided)

  • How to spy on your competitors Facebook Ads and Landing Pages

  • 3 proven ways to boost the conversion rate of your landing page by 30% to 200%

  • How to build an outstanding landing page on a shoe-string budget

  • How to write irresistible landing page copy using an expert copywriters fill-in-the-blanks templates and formulas

  • How to get 3 to 5 x better results from your Facebook Ads and Google Ad campaigns by using the little-known ‘message match’ principal

  • You’ll get to watch over my shoulder as I analyse landing page examples from many different industries right before your eyes

  • Discover the psychological principals like social proof to design high-converting landing pages

Plus much, much more!

Syllabus

  • Landing Page Course Intro
  • Course Project
  • What Is A Landing Page?
  • Homepage VS Landing Page
  • 2 Types Of Landing Pages
  • How To Increase Readability And Conversions
  • Does Your Message Match?
  • Why Above The Fold Matters
  • 4 Proven Headline Writing Formulas & Templates
  • How To Create A Stand Out Value Proposition
  • How To Design A Hero Image
  • Click This Call To Action Button
  • Everyone’s Talking About Social Proof
  • Transform Boring Features Into Irresistible Benefits
  • How To Get Powerful Testimonials
  • Overcome Objections With FAQs
  • Final Call To Action
  • Optimize For Mobile Phones
  • 3 Ways To Boost Your Conversion Rate
  • Top Landing Page Software Reviewed
  • Landing Page Critique Physiotherapy
  • Landing Page Critique Event Page
  • Lead Capture Page Digital Marketer
  • Landing Page Critique Property Coaching
  • Final Thoughts and Next Steps

Taught by

Jesse Forrest

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