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Skillshare

Market Research - How to Test Your Idea in 2 Weeks (with real-world case studies)

via Skillshare

Overview

Ideas are important to me.

Having helped bringing many ideas to market (books, games, social media platforms, magazines, apps...etc.), for both clients and myself, I learned that exciting ideas isn't enough, it's also important to make sure the ideas can survive the real test of the market.

Knowing this before you commit hard-earned cash and valuable time into a project is crucial. I've learned to try and test demand before committing fully into an idea. 

In this class, I will walk you through how you start to validate your ideas. From planning, building up a landing page, running ads, to analysing your results. I will also share some case studies - ideas I've tested before. These include a book, a software service, a social media platform, a blog reader, and a WordPress theme.

These tests have helped me make important decisions. I've also learned from my mistakes with some of these tests. I hope this course will help you make better decisions on your brilliant ideas. 

Syllabus

  • 1. Introduction
  • 1. Introduction - Intro
  • 1. Introduction - Overview
  • 1. Introduction - Who is Brandon Wu
  • 1. Introduction - Why
  • 1. Introduction - How
  • 1. Introduction - Principles
  • 2. Plan
  • 2. Plan - Considerations
  • 2. Plan - [Case Study] Markd
  • 2. Plan - [Case Study] Authorlicious
  • 2. Plan - Product Definition
  • 2. Plan - FAQs
  • 2. Plan - Target Audience and Customers
  • 2. Plan - Marketing Channels
  • 2. Plan - Result Planning
  • 2. Plan - Assignments
  • 3. Run
  • 3. Run - Creating a Mockup
  • 3. Run - [Case Study] Visual Stories
  • 3. Run - [Demo] Create a Quick Mockup
  • 3. Run - Creating a Landing Page
  • 3. Run - Call to Action
  • 3. Run - What Makes a Good Landing Page
  • 3. Run - [Demo] Setting Up a Landing Page Part 1
  • 3. Run - [Demo] Setting Up a Landing Page Part 2
  • 3. Run - Setting Up Tracking
  • 3. Run - [Demo] Setting Up Bit.ly Tracking
  • 3. Run - [Quick] Setting Up Google Analytics on Landen.co
  • 3. Run - Before We Run Ads
  • 3. Run - Setting Up Ads
  • 3. Run - [Case Study] PrettyPost
  • 3. Run - Assignments
  • 4. Review
  • 4. Review - Business Modelling
  • 4. Review - Ad vs Landing Page Conversions
  • 4. Review - [Case Study] 30 Day GMAT Success
  • 4. Review - [Case Study] 30 Day GMAT Success Test Spreadsheet
  • 4. Review - The Unknowns
  • 4. Review - Things to Keep in Mind
  • 4. Review - [Case Study] GetFooto
  • 4. Review - [Case Study] GetFooto => Doko
  • 4. Review - Assumptions
  • 4. Review - Assignments
  • 4. Review - Resources and Best of Luck!

Taught by

Brandon Wu

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