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Personal Branding 101: You Are Your Own Secret Sauce

via Skillshare


In this class, you’ll learn how to create an effective personal brand from your best asset: yourself.

This means that you already have all of the tools to create an effective and comprehensive brand inside of you. To be a professional, you DO NOT have to ditch your personality. There is room in the world for everyone. This class will teach you how to create a brand that is true to yourself.

Be ready for an adventure as you learn:

  • To identify your core values and your unique voice
  • The difference between your personality and persona
  • How to craft an ideal client persona
  • To make your ideas visual!
  • How to create a vector logo and wordmark
  • How to design a brand system
  • How to develop your messaging, aka how you talk to your audience

This class is perfect for beginners who may feel overwhelmed by the process or those who may be revisiting their brand! The class is designed so that you can follow along with me as I break down the essential steps.

By the end of the class, you’ll not only have a personal brand system that will work across any platform but a deeper understanding of the elements of your brand so you can expand it infinitely! 

So let’s get started - see you in class!


  • Introduction
  • Your Class Project
  • Understanding Your Values
  • From Personality to Persona
  • Crafting a Brand Statement
  • Who's Your Ideal Client?
  • Finding Inspiration
  • Creating a Mood Board
  • Check In: You Are Here
  • What is a Branding System?
  • Where Your Brand Will Live
  • Crafting a Visual Language
  • Testing Your Visual Language
  • Expanding Your Language
  • Bite Size Messaging
  • Wrap Up

Taught by

Alison Koehler


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