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SEO Google : SEO Basics : Wordpress SEO For Beginners

via Skillshare


SEO - Google Page One is the goal for any kind of business, and Search Engine Optimization can't be left to chance. SEO For Beginners teaches on-page SEO and shows in great detail how to build a Wordpress site with 3000 word posts perfectly optimized for the Google search engine - but fast!

NOTE: This is not just SEO theory. Discontented with the advice given by hundreds of SEO experts on the net, I decided to apply the Search Engine Optimization Techniques I've learned over 15 years of earning a living on the internet and create the perfect site.

All of the finding are based on a real-life case study and everything is revealed. You will learn how to duplicate the strategy and apply on page SEO techniques that gave me these results:

  • my website hit the first page of Google search within 3 months of creation
  • keyword volume was 600 searches per month
  • only FREE tools used
  • total cost of the niche site SEO Case Study? Just 7 dollars!

Following the instructions step by step, you will learn how to:

  • research and generate laser-targeted keywords for your posts
  • discover and integrate LSI (Latent Symantic Indexing) search terms into your posts
  • install Wordpress using cPanel
  • install bullet-proof Wordpress site security (hacking is becoming a big problem!)
  • install a FREE SSL certificate (fast becoming a Google requirement)
  • install the right WP plugins for security, SEO, page load speed and more
  • apply a complete blueprint for perfect on-page SEO
  • create unique posts with 3000 words of rich content fast! (Special technique)

I know exactly what it's like to read on the internet how easy it is to rank a website on Page 1 of Google search using a combination of perfect on page SEO and powerful backlinks, but the reality is a little different.

For one thing, the Google search engine algorithm is changing constantly, so what is good for SEO one day, may not be the same for SEO  the day after! We need to look for a constant that resonates with search and optimize our sites to follow Google's guidelines.

This constant can be found by a careful combination of three things:

  • perfect Wordpress on page SEO

  • long and unique rich content

  • a small quantity of powerful backlinks

  • social signals - a must for SEO

Often, beginning internet marketers come to the SEO game a little late, after they have a website that has been changed and added to over some time. It may have a variety of grey or black-hat backlinks and questionable on page optimization.

This certainly was my case. I tried to adapt to Google's changing SEO algorithm by adapting my main site (which sold guitar lessons). However, hidden penalties and faulty page/post construction made this very difficult and made effective on page SEO much harder.

The big Google search engine optimization changes came in 2012, and my main site dropped out of site, massively affecting my earnings – from $3000 to $400 month!

At that time I diversified into social marketing and other products to gradually recover earnings, but it wasn't easy at all.

Over the years I have purchased SEO packages, joined paid SEO groups run by so-called gurus and I dare not count how much I've spent on tactics that just don't work!

The sad fact is that 90% of the money made online is made by people selling services to show other marketers how to make money online. To be successful with a website you need to break out of this cycle.

On Page SEO For A Brand New Wordpress Site.

I decided to create a completely new Wordpress site and add posts that were perfectly optimized for on page SEO. I had this course specifically in mind and present it now as a case study.

The results are pleasing – after 3 months I hit Google page search for a keyword with 390/month volume in just under 3 months. The incredible thing is that I spent no money and used no backlinks, just great content and great SEO.

This course shows EXACTLY how I did it, from using keyword research to choose the domain name, to installing Wordpress, all the way through to creating posts, integrating best SEO practices along the way. You look over my shoulder as I explain it all with great screen-shots.

Basic On Page SEO Guidelines For Beginners

Search engine optimization, or SEO, is the act of altering or optimizing your website and it’s content in order that search engines deem it to be relevant and useful to certain topics. You are able to select the most appropriate topics through the use of certain keywords in your website.

When surfers conduct searches on search engines they are presented with a list of results for that search term. These results are called Search Engine Results Pages (SERPs) and generally speaking, the websites that appear at the top of the SERPs will receive plenty of traffic to their websites from searchers.

In order to determine your position on the SERPs, search engines use their own algorithms for SEO. While nobody knows for absolute certain what these algorithms are it is widely accepted that your website needs to be easy to navigate, popular and relevant, as well as having great SEO.

Easy navigation means that your site should have text links to each of its pages. If you use a flash menu system then you should include a sitemap in order that search engines and visitors can quickly and easily find their way around the whole of your website.

Take it easy, Jim Bruce 



  • SEO 2020 For Beginners
  • SEO Keyword Strategy Part 1
  • SEO Keyword Strategy Part 2
  • SEO Keyword Strategy Part 3
  • Best SEO Platform Installing Wordpress
  • SEO Wordpress Security
  • SEO WP Plugins for Security and Functionality
  • SEO and Site Speed
  • SEO Other Useful Plugins
  • Free SEO - SSL Certificate Installation
  • On Page SEO Prt 1 - General Requirements
  • On Page SEO - Prt 2
  • On Page SEO URL Slug, Headings and LSI Keywords
  • On Page SEO Rich Content Images, Video, MP3 and PDF
  • On Page SEO Internal/External Links and Post Tags
  • SEO - Content Creation
  • Video 9a Post Structure Video and Text x264
  • Video 9b Post Structure Image Alt Text, Tags, Meta and Slug x264
  • SEO - Building The Post Structure
  • SEO and Backlinks
  • SEO - Site Ranking The Case Study

Taught by

Jim Bruce

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