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Social Media Marketing - Digital Marketing Strategy

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Overview

Beginners Guide To Social Media Marketing & Digital Marketing Strategy

Do you want to understand the science and art of Social Media Marketing?

Do you get frustrated with all the confusing advice on the internet?

Maybe you have tried Social Media Marketing and Online Marketing in the past and failed?

Master Social Media Marketing And Online Digital Marketing

In this course you will learn how to master Social Media Marketing.

You will learn what works and what does not work with online digital marketing and where to spend your time and effort.

You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.

This course does NOT cover paid advertising or podcasting.

Topics Covered In This Course:

Module 1 - Understanding Social Media Marketing

  • The Social Media Marketing Monster

  • Free vs Paid Traffic

  • What Is Marketing

  • What is Media

  • What is Social

  • Local vs International Social Media Marketing

Module 2 - Marketing As A Business Priority

  • Marketing As A Business Priority

  • The Marketing Company

  • Feast And Famine

  • Continuous Marketing

  • The 80/20 Principle

  • Sales And Marketing

Module 3 - Understanding The Buyer Journey

  • Meet Bob

  • The Seven Steps To Marriage

  • The Buyer Journey - AIDA

  • Attention Content

  • Interest Content

  • Desire Content

  • Action Content

Module 3a - Bob's World View Marketing

  • Understanding World Views

  • Understanding Bob

  • Confirming A World View

  • The Family Kettle

  • Bob's World View Activities

Module 4 - Social Media Marketing And Search Engine Optimisation - SEO

  • The Truth About Social Signals

  • The Problem With New Websites

  • The Snowball Effect

  • The Great Deception

  • Your Website As Your Data Center

Module 5 - Social Media Marketing Platforms

  • Finding Bob

  • What Platform Should I Use?

  • Business Or Personal Branding?

  • Branding Tips

  • Creating Your Biography

  • Housekeeping

Module 6 - Posting On Social Media Platforms

  • The Golden Rules

  • Curation Vs Creation

  • What Types Of Content Should I Create?

  • Written Content

  • Photography Content

  • Infographics Content

  • Video Content

  • Podcast Content

  • Automation

Module 7 - Social Media Posting Ideas

  • Where Do I Get Posting Ideas From?

  • Stupid Questions

  • Conversations

  • Stories - The Power Of Narrative

  • Industry News

  • Content Capture Systems

  • Respecting Your Audience

Module 8 - Creating A Social Media Post

  • Take Them To The Movies

  • Headlines

  • Body Text

  • Using Images

  • Video Posts

  • Quizzes And Polls

  • Links

  • Hashtags

The Following Is Coming Soon:

Module 09 - Community Based Marketing

  • The Best Kept Secret In Social Media Marketing

  • Choosing A Niche

  • Choosing A Platform

  • Gate Keepers

  • Community Rules

  • Shared Ownership

  • Structuring Your Community

  • Visiting Other Communities

Module 10 - Building A Social Media Marketing Plan

  • Why You Need A Plan

  • Your Social Media Schedule

  • Your Content Calendar

  • Realistic Time Frames

  • Responsibilities And Roles

  • SMART Goals For Your Marketing

  • Marketing Mission Statements

Module 11 - Social Media Marketing Case Studies

  • Marketing Mistakes

  • Twitter Case Studies

  • Facebook Case Studies

  • Google+ Case Studies

  • LinkedIn Case Studies

  • YouTube Case Studies

  • Pinterest Case Studies

  • Instagram Case Studies

Join Us

So join us on the other side and learn how to master the science and art of Social Media Marketing and Online Marketing!

Syllabus

  • Mod 01 01c Introduction Ssm Section
  • Mod 01 02 Social Media Marketing Monster
  • Mod 01 03 Free Vs Paid
  • Mod 01 04 What Is Marketing
  • Mod 01 05 What Is Media
  • Mod 01 06 What Is Social
  • Mod 01 07 Local Vs International
  • Mod 01 08 Activities Mod
  • Mod 02 01 Introduction To Marketing As A Business Priority
  • Mod 02 02 The Marketing Company
  • Mod 02 03 Feast Ad Famine
  • Mod 02 04 Continuous Marketing
  • Mod 02 05 The 80 20 Principle
  • Mod 02 06 Sales And Marketing
  • Mod 02 07 Activities To Complete
  • Mod 03 01 Introduction To Understanding The Buyer Journey
  • Mod 03 02 Meet Bob
  • Mod 03 03 The Seven Steps To Marriage LB
  • Mod 03 04 The Buyer Journey Aida
  • Mod 03 05 Attention Content
  • Mod 03 06 Interest Content
  • Mod 03 07 Desire
  • Mod 03 08 Action Content
  • Mod 03 09 Activities To Complete
  • Mod 3a 01 Introduction To Bobs World View
  • Mod 3a 02 Understanding World Views
  • Mod 3a 03 Understanding Bob
  • Mod 3a 04 Confirming A World View
  • Mod 3a 05 The Family Kettle
  • Mod 3a 06 Bobs World View Activities
  • Mod 04 01a Introduction To Social Media Marketing & Seo
  • Mod 04 02 Social Signals The Truth lb
  • Mod 04 03 The Problem With New Websites
  • Mod 04 04 The Snowball Effect LB
  • Mod 04 05 The Great Deception LB
  • Mod 04 06 Your Website As Your Data Center
  • Mod 04 07 Activities To Complete
  • Mod 05 01 Intro Social Media Platforms
  • Mod 05 02 Finding Bob LB
  • Mod 05 03 What Platform Should I Use LB
  • Mod 05 04 Business or Personal Branding LB
  • Mod 05 05 Social Branding Tips
  • Mod 05 06 Creating Your Biography LB
  • Mod 05 07 House Keeping LB
  • Mod 05 09 Activities To Complete
  • Mod 06 01 Introduction To Posting On Social Media Platforms
  • Mod 06 02 The Golden Rules
  • Mod 06 03 Curation Vs Creation LB
  • Mod 06 04 What Types Of Content Should I Create
  • Mod 06 05 Written Content
  • Mod 06 06 Photography LB
  • Mod 06 07 Infographics LB
  • Mod 06 08 Video Content
  • Mod 06 09 Podcasting LB
  • Mod 06 10 Automation LB
  • Mod 06 11 Activities To Complete
  • Mod 07 01 Introduction To Social Media Posting Ideas
  • Mod 07 02 Where Do I Get Posting Ideas From
  • Mod 07 03 Stupid Questions
  • Mod 07 04 Conversations
  • Mod 07 05 Stories The Power Of Narrative
  • Mod 07 06 Industry News
  • Mod 07 07 Content Capture Systems
  • Mod 07 08 Respecting Your Audience
  • Mod 07 09 Activities To Complete
  • Mod 08 01 Introduction To Creating A Social Media Post
  • Mod 08 02 Take Them To The Movies
  • Mod 08 03 Headlines LB
  • Mod 08 04 Body Text LB
  • Mod 08 05 Using Images LB
  • Mod 08 06 Video Posts
  • Mod 08 07 Quizzes And Polls LB
  • Mod 08 08 Links LB
  • Mod 08 09 Hashtags LB
  • Mod 08 10 Activities To Complete
  • Mod 09 01 Introduction To Community Based Marketing
  • Mod 09 02 The Best Kept Secret LB
  • Mod 09 03 Choosing A Niche For Your Community
  • Mod 09 04 Choosing A Platform LB
  • Mod 09 05 Gate Keepers LB
  • Mod 09 06 Community Rules LB
  • Mod 09 07 Shared Ownership LB
  • Mod 09 09 Visiting Other Communities
  • Mod 09 10 Activities To Complete
  • Mod 10 01 Introduction To Building A Social Media Plan
  • Mod 10 02 Why You Need A Plan
  • Mod 10 03 Your Social Media Schedule
  • Mod 10 04 Your Content Calendar
  • Mod 10 05 Setting Realistic Time Frames
  • Mod 10 06 Responsibilities And Roles
  • Mod 10 07 Smart Goals For Your Marketing
  • Mod 11 01 Introduction To Social Media Case Studies LB
  • Mod 11 02 Social Media Marketing Mistakes Part 1
  • Mod 11 02 Social Media Marketing Mistakes Part 2
  • Mod 11 03 Twitter Case Studies
  • Mod 11 04 Facebook Case Studies
  • Mod 11 05 Linkedin Case Studies
  • Mod 11 07 Youtube Case Studies
  • Mod 11 08 Instagram Case Studies
  • Mod 11 09 Pinterest Case Studies
  • Mod 11 10 Social Media Case Studies Activities To Complete
  • Mod 12 01 Introduction To Creating Social Media Images With Adobe Spark
  • Mod 12 02 Adobe Spark Tools Explained
  • Mod 12 03 Example Of An Adobe Spark Social Image Created On Desktop
  • Mod 12 04 Example Of An Adobe Spark Social Image Created On Mobile
  • Mod 12 05 Activities To Complete Adobe Spark
  • 01 Introduction Creating Your Social Media Profile
  • 02 Equipment Needed
  • 03 Understanding Your Camera
  • 04 Offset Lighting Set Up For Portraits
  • 05 Front Lit Lighting For Portraits
  • 06 Setting The Exposure
  • 07 Posing The Face
  • 08 Editing A Male Portrait
  • 09 Finishing Your Male Portrait
  • 10 Editing A Female Portrait
  • Mod 13 01 Introduction To Blogging & Copywriting
  • Mod 13 02 Identifying Your Niche Audience LB
  • Mod 13 03 Finding Your Style LB
  • Mod 13 04 Preparation LB
  • Mod 13 05 Page Setup And Formatting LB
  • Mod 13 06 Links And Actions LB
  • Mod 13 07 Additional Content On The Page LB
  • Mod 13 08 AIDA Copywriting LB
  • Mod 13 09 Attention Phase LB
  • Mod 13 10 Aida Interest Phase
  • Mod 13 11 Aida Desire Phase
  • Mod 13 12 Aida Action Phase
  • Mod 13 13 Additional Thoughts LB

Taught by

Mark Timberlake

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